5 Reasons Why Agents SHOULD NOT Take Listing Photos
A common thing we hear from real estate agents is:
“I don't use a professional photographer for my listings - I just take the pics myself.”
Many real estate agents choose to take their own photos, hoping to save time and money.
But whether it's an iphone or a DSLR camera, Real Estate Agents SHOULD NOT take their own listing photos.
Here are 5 reasons why:
1) Poor Quality: This seems like an obvious one, however, time and time again we see horrific listing photos. Whether they're overexposed, out-of-focus, under exposed, grainy, over saturated, under saturated, too narrow, agent in the mirrors reflection, etc, the list goes on-and-on.
(Real MLS Listing Photos^)
Poor Quality = Poor Results bottom line.
And it's not just us saying it, according to Realtor.com listings with professional photos close 50% faster and 39% closer to the original listing price than those not listed with professional photos.
2) Formatted incorrectly: Another issue we commonly see with listing photos taken by agents are incorrect formatting. Every site is different which is why you shouldn't post the same size image to every site. Each site has a preferred format that they use, so if the image is too large the site will automatically compress the image to fit their standards, resulting in lost image quality. If the image is too small, the site will sometimes stretch the image to meet the size. The worst thing we see is when agents upload vertical photos that they've taken with their iphones when the site asks for landscape.
3) Not the right equipment: Maybe you have the newest iphone, or even a Canon DSLR camera, which are both great options for taking photos as a hobby in your spare time. However, chances are you don't have a setup like this: 4k Drone by DJI, a Sony A7rii (42 MegaPixel mirrorless camera), an ultra wide 10-18mm f.1.8 lens, a tripod, LED lights/strobes, etc. All of which could easily run you upwards of $10-20K in equipment! Not to mention editing software, which will cost you an additional $30-$50 per month.
4) Waste of time: You know the saying, “time is money”? Well, it holds true since listings sell faster with professional photos. While you're out taking photos, there are other agents out there getting ahead, spending money on professional photos seeing better results. Just like you specialize in buying & selling homes, there are photographers out there who specialize in...well.....photography of course!
5) Cheap Ass!: How your prospective clients and competitors will view you when you post crappy listing photos. If you're serious about your brand as a real estate agent which I'm sure you are, hire someone else to do your photos.
Next time you consider taking photos of your listings yourself, consider the above issues and give your real estate listing the best chance to sell by leveraging a real estate photography professional!